Do you find social media to be ...

 

Powerful?

Intimidating?

Irritating?

Exciting?

No matter your answer, social media is a force in today's marketing and communications. While social media is in a state of perpetual change, the principles behind it -- two-way communication, timely updates, scalable content -- are here to stay in some form.

Rather than fight it, learn how to use the new technology to your advantage.